15th Annual ICIS Pan American Base Oils and Lubricants Conference
Has structural transformation changed the boundaries of growth for lubricants in the Americas consumer retail market? This question served as the pivot point for Jagger Advisory’s session on “Hitting the Heights on ‘High Street’ — Marketing Consumer Lubricants in 2020.”
Starting with a big picture global view, Suzan Jagger, President, confirmed the prominence of the Americas. Despite the volume decline in North America, the total Americas market continues to drive significant profits. The numbers tell the story: of the $12 billion of Gross Margin generated globally by marketers, one-quarter of the value will come from the Americas. However, myriad changes abound. These include basic shifts in, for example, the market mix of house and private label brands, OEM and genuine oils, and the network of contract manufacturers and micro-distributors. What’s more, there’s a preponderance of “new,” from online channels, digital marketing social media and other online marketing tools.
How will these factors reshape the consumer market? How are marketers on High Street in the USA and within Latin America navigating the landscape? And, above all, what strategies should savvy market participants use to win? The selected slides present an overview of Jagger Advisory’s research, analysis and insights.
For more, request the full deck by contacting us at Jagger Advisory.