Excerpt from Jagger Advisory's article in Lubes'n'Greases magazine (September 2019) Product line extensions can create value or spending sprees. Cast your glance at that retail shelf over there, lubricant marketers....
Plenty of obstacles lurk on the path to success, but an eye for new sources of growth and the right strategies will lead your business along the high...
Retail shelves are crowded with competing products. Brands are struggling to break through and resonate with customers. What’s more, OEM and private label brands are proliferating in commercial...
After a difficult 2017 and 2018, this year holds promise for global lubricants marketers that make the right moves. Yes, we assert they have an opportunity to regain...
What’s top of mind for most of us in the lubricants industry? Technology and technology disruption take up a lot of prime space, notably the onslaught of new...
Interested in plotting the best path forward for industrial lubricants in North America? You’ve come to the right space. To do so, we pick up where we left off...
As the seasons transitioned from summer to fall, it brought to mind the theme of change. That applies to our thoughts at Jagger Advisory and, I’m sure, to...
By Suzan M. Jagger for Lube Magazine. Gauging the Future… As we launch into our business plans for 2016, how can we best communicate the value of the lubricants business to our Board...
By Suzan M. Jagger for Lube Magazine. Acting now to sustain for the long term… As a consequence of weakened crude oil and base oil costs, we are in a near-term period of...
By Suzan M. Jagger for Lube Magazine. Tackling the Challenges at Home… German-based Liqui Moly is selling direct to independent workshops by leveraging its strong direct sales force and auto parts wholesalers. UK-based...
