Lubricant Marketers’ Guide to the Upside
Plenty of obstacles lurk on the path to success, but an eye for new sources of growth and the right strategies will lead your business along the high...
04 April, 2019
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Monitoring the pulse of the Global Lubricants business.
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‘Money Makers’ – How to Capture Value? Niche Product Line Extensions
Retail shelves are crowded with competing products. Brands are struggling to break through and resonate with customers. What’s more, OEM and private label brands are proliferating in commercial...
27 March, 2019
‘Money Makers’ – How Should Lubricants Marketers Position their Business in 2019?
After a difficult 2017 and 2018, this year holds promise for global lubricants marketers that make the right moves. Yes, we assert they have an opportunity to regain...
16 January, 2019
‘Money Makers’ One Matter at a Time
What’s top of mind for most of us in the lubricants industry? Technology and technology disruption take up a lot of prime space, notably the onslaught of new...
17 December, 2018
Which Way Is Up for North American Industrial Lubricants?
Interested in plotting the best path forward for industrial lubricants in North America? You’ve come to the right space. To do so, we pick up where we left off...
24 November, 2018
Seize the Moment!
As the seasons transitioned from summer to fall, it brought to mind the theme of change. That applies to our thoughts at Jagger Advisory and, I’m sure, to...
04 October, 2018
A Conversation on Growth (Part I)
By Suzan M. Jagger for Lube Magazine. Gauging the Future… As we launch into our business plans for 2016, how can we best communicate the value of the lubricants business to our Board...
03 February, 2016
A Conversation on Growth (Part II)
By Suzan M. Jagger for Lube Magazine. Acting now to sustain for the long term… As a consequence of weakened crude oil and base oil costs, we are in a near-term period of...
02 February, 2016
A Conversation on Growth (Part III)
By Suzan M. Jagger for Lube Magazine. Tackling the Challenges at Home… German-based Liqui Moly is selling direct to independent workshops by leveraging its strong direct sales force and auto parts wholesalers. UK-based...
01 February, 2016
The volume-value question
By Lisa Tocci for Lubes'n'Greases Magazine. In volume terms —sheer tons of product needed to keep the world well-oiled — lubricants demand has barely budged from what it was back in 2000. Put a yardstick to...
01 April, 2015
View from the Bridge
By Sebastian Crawshaw, Chairman for OATS Limited. This year’s ICIS conference in London provided plenty of thought-provoking insight and highlighted some key thoughts on the lubricants industry. In particular, Arthur D Little's (ADL)...
10 March, 2015
Video: Suzan M. Jagger at the 19TH ICIS World Base Oils Conference
LONDON, UK. Suzan Jagger, President of Jagger Advisory, is interviewed at the 19th ICIS World Base Oil Conference, where she presented her paper "Capturing New Value in Lubricants: Preparing for the Road...
21 February, 2015
